VIDEO BANNERS

Attract the most attention with video banner campaigns.

Video ads get higher click-through rates than static ads, so make sure you online ad campaigns include this effective and dynamic approach!

Baltimoresun.com makes it easy, working with you from concept through completion to create the most successful and innovative video presence.

Photo-based video banner

Production cost: $350
Additional CPM charges will apply

example 1 | example 2 | example 3 |

Baltimoresun.com will produce a 30-second spot using still images that we animate and produce using music and an in-house voice-over. The video will appear in a 336x280 ad position and can be targeted by section or demographic.

Advertiser should provide the photos, and our creative team will work with you to create a script.

"B-Roll" video banner

Production cost: $650
Additional CPM charges will apply

example 1 | example 2 | example 3

Baltimoresun.com will produce a 30-second spot consisting of interior, exterior and scenic videos shot on location, including a professional voice-over. The baltimoresun.com creative team will work with you to create a script and no on-camera spokesperson is needed. The video will appear in a 336x280 ad position.

Spokesperson video banner

Production cost: $750
Additional CPM charges will apply

example 1 | example 2 | example 3

Baltimoresun.com will produce a 30-second spot featuring a spokesperson or on-camera talent, shot on location or using our green screen.

Advertiser should provide a spokesperson, or we can retain on-air talent for an additional fee. Our creative team will work with you to create a script. The video will appear in a 336x280 ad position and can be targeted by section or demographic.

Custom video ads

Costs: Priced per project

example

The baltimoresun.com creative team will work with you to create a custom 30-second video spot. The sky is the limit!

In addition to providing high-end, custom online video ads, baltimoresun.com can shoot your 30-second spot in a high definition format suitable for use on television (additional costs apply). The video will appear in a 336x280 ad position and can be targeted by section or demographic.

Walk-on video ads

Production cost: $800
Additional CPM charges will apply

example

The video walk-on ad is a 30-second spot featuring a video spokesperson appearing directly on the screen and speaking to baltimoresun.com users. The spokesperson will be shot with a transparent background and appear directly on the site (not in an ad position). This is a highly visible and effective ad position.

This ad will be filmed at the Baltimore Sun on a green screen. Advertiser should provide a spokesperson, or we can retain on-air talent for an additional fee. The baltimoresun.com creative team will work with you to create a script.

Pre-roll

Production Cost- $750
Additional CPM charges will apply

Pre-roll is a 15-second video that plays prior to a content video on baltimoresun.com. Since video content is user-initiated, pre-roll serves a captive audience. Our package includes:

• 15 second video clip

• 300x60 branding companion ad

• 300x250 leave-behind ad

The pre-roll video can be shot on location or at The Baltimore Sun's downtown offices. To drive additional traffic, a 30-second video banner can also be produced to run in 336x280 ad positions (extra CPM charges will apply).

Pre-roll can be produced using interior/exterior shots, photographs and/or on-camera talent. Advertiser should provide a spokesperson, or we can retain on-air talent for an additional fee. We will work with you to create a script and provide professional voice-over services.

** All packages above include up to 50 miles of travel.