Banners
baltimoresun.com offers a number of display advertising sizes and options. Please see the chart below for a reference of different ad sizes and the specifications for each type of ad.
baltimoresun.com will create display ads based on your input. You can also create and submit your own display ads. All submitted ads must follow the specs outlined below.
When you purchase a display ad:
- Ads link directly to advertisers web page or customized splash page.
- Ads appear in rotation on section(s) of your choice.
- Campaign reports and statistics are generated at the end of each month.
| AD TYPE | DIMENSIONS | MAX FILE SIZE |
FLASH | ANIMATION / LOOPING |
EXAMPLES |
|---|---|---|---|---|---|
| Leaderboard | 728 x 90 | 40K | 40K | 3 loops, 15 sec. max. | static | flash |
| Half Rectangle | 300 x 100 | 15K | 25K | 3 loops, 15 sec. max. | static | flash |
| Rectangle | 300 x 250 | 40K | 40K | 3 loops, 15 sec. max. | static | flash |
| Tall Rectangle | 300 x 600 | 40K | 40K | 3 loops, 15 sec. max. | static | flash |
| Wide Skyscraper | 160 x 600 | 40K | 40K | 3 loops, 15 sec. max. | static | flash |
| Homepage Tile | 234 x 60 | 8K | 25K | 3 loops, 15 sec. max. | static | flash |
| Homepage Left Rail | 120 x 600 | 15K | 25K | 3 loops, 15 sec. max. | static | flash |
| Homepage Left Rail Tile | 120 x 60 | 15K | 15K | 3 loops, 15 sec. max. | static | flash |
| Small Tile | 88 x 31 | 15K | 15K | 3 loops, 15 sec. max. | static | flash |
| Newsletter Ad | 728 x 90 | 15K | n/a | No Flash | static |
* All ads are third-party trackable.
Third-party served ads
Advertisers are welcome to host their ads on their own servers. However, all ads, whether original to the campaign or added later, must still be approved in advance by baltimoresun.com to ensure compliance with production guidelines.
When designing display ads, please do not submit:
- Ads that loop infinitely.
- Ads with fake drop-down menus or other deceptive functionality.
- Ads with "strobing" effects or excessive graphic motion.
- Ads with white backgrounds and no frame.
Design Tips:
- Avoid dark background colors that require white or light text treatments.
- Use Whitespace. Too much information is overwhelming.
- Include advertiser's name
- Highlight a specific offer
- Emphasize benefits (value), not features (information)
- Tie in with a timely product
- Be credible, direct, honest and to the point