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Ad Rates

Flash

baltimoresun.com accepts flash advertisements, assuming that all creative meets the specifications for the site. See below for guides to limit animations and to insert a clickTag.

ANIMATIONS

are restricted to a 15 second limit per loop with a maximum of 3 loops. Here is one method to restrict your banner to three loops:

  1. Create a new layer and name it "actions."
  2. Add the following actionscript to frame 1 of the actions layer:
    numberOfLoops = 0;
  3. Create a keyframe on the actions layer on the very last frame of your movie. Add the following action to this keyframe:
    gotoAndPlay(2);
  4. Create a keyframe on the actions layer on the frame you would like your movie to STOP at. Add the following actions:
    if (numberOfLoops == 3) {
    stop();
    }
    numberOfLoops++;
  5. Test.

CLICKTAG

information must be included in all flash ads in order to track click-throughs. Here is the recommended method to include ClickTags. Follow instructions carefully. Click here for a video demonstration.

  1. Create an invisible button that covers the entire banner canvas and remains in this location for the duration of the timeline.
  2. Please follow the correct instruction below based on where your ad will appear.
  • For ads appearing on baltimoresun.com using ActionScript 2:
    Attach the following action to your invisible button:
    on (release) {
    getURL(clickTag, "_blank");
    }

  • For ads appearing on baltimoresun.com using ActionScript 3:
    Name your invisible button "clickBtn" then attach the following action to the frame containing it:
    clickBtn.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
    var sURL: String;
    if ((sURL = root.loaderInfo.parameters.clickTag)) {
    navigateToURL(new URLRequest(sURL), "_blank"); }});
    }

  • For ads appearing on cars.com:
    Attach the following action to your invisible button:
    on (release) {
    getURL(_level0.clicktag, "_blank");
    }

For more information about advertising and creative specifications, please contact Michael O'Neil at 410-332-6939.