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Demographics

Demographics

Gender
Male 45%
Female 55%
Age
18 to 34 39%
35 to 54 44%
55+ 18%
Area of Residence
Anne Arundel Co. 10%
Baltimore City 27%
Baltimore Co. 40%
Carroll 6%
Harford 8%
Howard 12%
Household Income
$50,000 or more 85%
$75,000 or more 59%
$100,000 or more 40%
Education
Some College 30%
College Degree + 43%
Marital Status
Married 54%
Not Married 46%
Kids
Households with Kids 50%
None 50%

Note: Stats based on past month Baltimore market users
Base: 2,200,170 Baltimore DMA adults 18+.
Source: The 2009 Scarborough Report, R2.