Demographics
| Gender |
|---|
| Male |
45% |
| Female |
55% |
| Age |
|---|
| 18 to 34 |
39% |
| 35 to 54 |
44% |
| 55+ |
18% |
| Area of Residence |
|---|
| Anne Arundel Co. |
10% |
| Baltimore City |
27% |
| Baltimore Co. |
40% |
| Carroll |
6% |
| Harford |
8% |
| Howard |
12% |
|
| Household Income |
|---|
| $50,000 or more |
85% |
| $75,000 or more |
59% |
| $100,000 or more |
40% |
| Education |
|---|
| Some College |
30% |
| College Degree + |
43% |
| Marital Status |
|---|
| Married |
54% |
| Not Married |
46% |
| Kids |
|---|
| Households with Kids |
50% |
| None |
50% |
|
Note: Stats based on past month Baltimore market users
Base: 2,200,170 Baltimore DMA adults 18+.
Source: The 2009 Scarborough Report, R2.
