Demographics
| Gender |
|---|
| Male |
52% |
| Female |
48% |
| Age |
|---|
| 18 to 34 |
35% |
| 35 to 54 |
45% |
| 55+ |
20% |
| Area of Residence |
|---|
| Anne Arundel Co. |
10% |
| Baltimore City |
28% |
| Baltimore Co. |
37% |
| Carroll |
5% |
| Harford |
9% |
| Howard |
11% |
| Race Composition |
|---|
| White |
64% |
| African American |
30% |
| Other |
6% |
|
| Household Income |
|---|
| $50,000 or more |
77% |
| $75,000 or more |
62% |
| $100,000 or more |
40% |
| Education |
|---|
| Some College |
32% |
| College Degree + |
44% |
| Marital Status |
|---|
| Married |
58% |
| Not Married |
42% |
| Kids |
|---|
| Households with Kids |
50% |
| None |
50% |
|
Note: Stats based on past month Baltimore market users
Base: 373,864 Baltimore DMA adults 18+.
Source: The 2010 Scarborough Report, R1.
